When is Scrum typically used?

Scrum is a framework primarily used in agile project management, particularly in software development and product management. It emphasizes iterative progress through a collaborative team effort, allowing for frequent reassessment and adaptation of plans based on current conditions and feedback, which is essential for producing new technical products swiftly.

By utilizing short cycles called sprints, Scrum enables teams to focus on delivering functional increments of a product, facilitating quick adjustments based on user feedback and changing requirements. This adaptability is critical when developing new products, as rapid changes in technology and user needs often require teams to be agile in their approach.

The other contexts presented—long-term strategic planning, process optimization across departments, and customer relationship management initiatives—do not align with the core agile principles of Scrum. While those areas may benefit from various methodologies and frameworks, they do not leverage the unique characteristics of Scrum that are geared towards frequent, incremental product delivery in a team-focused environment.