What is an example of a qualitative data collection method?

Focus groups are a prime example of a qualitative data collection method because they gather insights and perceptions through discussions among a group of participants. This approach allows for the exploration of attitudes, beliefs, and motivations, which are often not quantifiable. The interactive nature of focus groups enables participants to share their thoughts in a conversational format, leading to rich, nuanced data that provides an understanding of complex issues.

In contrast, surveys and questionnaires typically yield quantitative data since they often involve numeric ratings or fixed responses that can be statistically analyzed. Mathematical modeling relies on quantitative analysis and numerical data to describe systems and predict outcomes. Time studies involve measuring the duration of specific tasks to improve efficiency, which again falls into quantitative methods. Therefore, focus groups stand out as they seek to capture the deeper qualitative aspects of participants' experiences and opinions.