What does "bounce rate" mean in terms of process performance?

The term "bounce rate" specifically refers to the percentage of users who leave a website or application after viewing only one page. In the context of process performance, it indicates how effectively a process (like a web page) engages users. A high bounce rate implies that users are not finding what they are looking for or are not motivated to explore further, which can point to issues in the user experience or content relevancy.

Understanding bounce rate is crucial for evaluating and improving processes aimed at customer engagement. It can help identify areas where user interaction does not meet expectations, which is essential for refining processes and enhancing overall performance. This concept ties deeply into continuous improvement methodologies like Six Sigma, where reducing waste and improving customer satisfaction are prioritized.

The other options, such as the percentage of defective products or the frequency of product updates, do not align with the concept of bounce rate, which is focused on user interaction rather than product quality or update frequency.