In CEM, how are customer-facing tactics typically deployed?

In Customer Experience Management (CEM), customer-facing tactics are deployed across the entire organization to create a consistent and cohesive experience for the customer. This holistic approach ensures that every department—whether it be sales, marketing, customer service, or operations—is aligned in their efforts to enhance customer satisfaction and meet customer needs.

By integrating CEM practices organization-wide, every touchpoint in the customer journey can be optimized, leading to improved customer interactions, loyalty, and overall business performance. When CEM strategies are applied broadly, it facilitates collaboration among different teams, breaking down silos and allowing for a unified response to customer feedback and requirements.

This contrasts with the other options, which suggest a more limited or isolated application of customer-facing strategies that would not achieve the same level of effectiveness in enhancing the overall customer experience.